In today’s fast-evolving footwear market, brands require more than a stable material supplier. They are looking for partners who can actively participate in product development, respond quickly to changing demands, and support global supply chain strategies.
Guided by a customer-centric philosophy, we combine customized product development capabilities with a globally distributed service network to help brands achieve the optimal balance between efficiency, quality, and supply chain resilience.
1. Rooted in China, Serving the Global Footwear Industry
Headquarters in Hangzhou: Where Innovation Meets Manufacturing
Our headquarters is located in Hangzhou, one of China’s leading innovation and technology hubs. This location enables us to integrate material R&D, customer collaboration, and systematic management, forming a strong foundation for long-term product development and service excellence.
Deep Presence in China’s Core Footwear Manufacturing Regions
To support both domestic and international footwear brands more efficiently, we have established local offices in China’s key footwear manufacturing clusters, including:
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Wenzhou – a major base for traditional and premium footwear manufacturing
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Jinjiang – the core hub for athletic and performance footwear
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Dongguan – a global center for export-oriented and international brand manufacturing
With on-site teams in these regions, we are able to:
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Respond quickly to factory-level requirements
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Participate directly in sampling and production trials
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Provide immediate technical support during development and mass production
Expanding into Southeast Asia for Supply Chain Risk Management
As global footwear manufacturing continues to diversify, brands are placing increasing emphasis on supply chain risk control and regional flexibility. In response, we have established offices in:
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Vietnam
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Indonesia
These local presences allow us to work closely with factories and brand supply chains in Southeast Asia, supporting production continuity, lead-time control, and regional risk mitigation.
To further strengthen our local manufacturing and service capabilities, we are planning to establish a production facility in Indonesia, reinforcing our long-term commitment to supporting brands in the region.
2. Custom Development Capabilities Driven by Customer Needs
From Material Supplier to Development Partner
We believe that effective material solutions start with a deep understanding of customer requirements. Rather than acting solely as a material supplier, we position ourselves as a technical development partner, working alongside our customers throughout the product development process.
Based on different brand positioning, footwear categories, and manufacturing processes, we provide highly customized material solutions tailored to real production conditions.
Example: Customization of Hot Melt Adhesive Solutions
Taking hot melt adhesives as an example, we are able to develop products according to specific customer requirements, including but not limited to:
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Customized melting temperature
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Adapted to different molding processes and equipment conditions
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Optimized for both processing efficiency and material stability
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Hardness and mechanical performance adjustment
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Designed to meet varying requirements for support, shape retention, and comfort
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Suitable for athletic, casual, dress, and children’s footwear applications
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Processing window and stability optimization
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Improved production yield
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Reduced operational complexity on the factory floor
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From Concept to Mass Production
Our development process emphasizes efficiency, collaboration, and scalability:
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In-depth understanding of customer requirements and application scenarios
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Material concept design and parameter definition
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Sampling, testing, and factory trials
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Continuous optimization until stable mass production is achieved
This approach ensures that every customized solution not only meets technical specifications, but is also fully compatible with the customer’s production system and product positioning.
3. Long-Term Value Through Stability, Flexibility, and Trust
By combining localized service teams with strong customization capabilities, we aim to deliver long-term value to our partners:
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Faster response times
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More consistent product performance
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Reduced supply chain uncertainty
We believe the most effective material solutions are not created through standardization alone, but through long-term collaboration built on understanding and trust.
Looking ahead, we will continue to invest in R&D and global expansion, working closely with brands and manufacturing partners to build a more efficient, resilient, and sustainable footwear material supply chain.
